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PRIMED:
Prospects - Researched, Identified and Managed for Engaged Development®
PRIMED is a strategic and systematic approach to data-driven research and prospect development for fundraising, delivering maximum impact, with minimum staff. Use of the PRIMED process ensures a successful fundraising operation!
Measured in increased fundraiser performance and prospect engagement, PRIMED leverages training, knowledge development, data and action to maximize the return on investments of time, effort, and resources. The process of PRIMED is a significant value add for any fundraising organization, with the added bonus of elevating the clout and influence of the prospect development team.
PRIMED = Aware, Well-Informed, Clued-Up and With It!®
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